“Shame and Blame: Facing the Unintended Consequences of Health Messaging” on Huffpost
Posted: January 23, 2012 Filed under: Advertising, Bodies, Health Communication, Rape culture | Tags: Childhood obesity, Georgia, Health, health communication, Huffington Post, Obesity, Pennsylvania, Strong 4 Life 1 Comment »Today my op-ed on shame and blame in health campaigns was published on the Huffington Post. Check it out!
Shame and Blame: Facing the Unintended Consequences of Health Messaging
A solemn black and white poster shows a picture of an obese girl with copy that reads: “Warning: It’s hard to be a little girl if you’re not.” Another poster displays a woman’s naked legs with her panties around her ankles and the word: “She didn’t want to do it, but she couldn’t say no.” The first is part of the Georgia “Strong 4 Life” campaign to prevent childhood obesity; the other is part of the Pennsylvania “Control Tonight” campaign to reduce excessive alcohol consumption. Though the campaigns are unrelated, they have one thing in common: disregard for the effects of shame and blame — the frequent unintended consequences of health campaigns.
The promotion of health and social welfare is one of those noble causes that attracts people who want to “do good.” Physicians are taught to “First, do no harm,” but health communication professionals take for granted that their work is “doing good” without considering that it might cause unintentional harm. For example, stigmatizing sexually transmitted infection (STI) prevention messages may make people with STIs too embarrassed to seek treatment or too ashamed to tell their sexual partners. Not only can health promotion messages lead to such negative health outcomes, they can also promote destructive social values, like fat stigma and rape culture.
Quick hit: Shaming fat kids doesn’t solve anything
Posted: January 3, 2012 Filed under: Health, Health Communication | Tags: Childhood obesity, Children's Healthcare of Atlanta, fat shame, fat stigma, Georgia, Health, Obesity 1 Comment »According to the Georgia Strong 4 Life childhood obesity campaign website, “Ignoring this problem is what got us here.”
It’s true that childhood obesity is a big problem, but you know what DIDN’T cause the childhood obesity epidemic?
Ignoring the problem.
You know what did?
- Income disparity
- Food deserts
- Fast food advertising
- The whole fast food industry
- Corn subsidies
- Policies like the one declaring that pizza counts as a vegetable in school lunches
- Lack of safe outdoor play space for inner city kids
- Video games
- Lack of funding for physical education
- Poverty
You know what this ad does?
Help families alleviate/prevent childhood obesity- Blame this kid for being a fatty fat.
Know what blaming kids for being fat does?
Makes them lose weight- Encourages a culture of fat stigma and fat shaming that fuels bullying
- Increases negative psychological, emotional, and health outcomes among overweight and obese children, such as low self-esteem, body image disturbance, eating disorders, and even suicide.
Way to go, Children’s Healthcare of Atlanta.
Well intentioned Facebook meme misses the point
Posted: July 1, 2011 Filed under: Abortion, Bodies, Feminism, Health, Teen Pregnancy | Tags: Body image, bully, Facebook, Health, Obesity, Stereotype, Violence and Abuse, Youth 4 Comments »A 15 year old girl holds hands with her 1 year old son. People call her a slut. No-one knows she was raped at 13. People call a girl fat. No-one knows she has a serious disease which causes her to be over weight. People call an old man ugly. No-one knows he had a serious injury to his face while fighting for our country in the war. Re post this if you are against bullying and stereotyping. 95% of you won’t
I keep seeing this Facebook status meme pop up from time to time, and every time, it makes me angry. Sure, I’m against bullying and stereotyping (is anyone really pro bullying and stereotyping?) but I don’t at all agree with the message here.
Sure, it’s important not to assume that all teen mothers became mothers by choice. It’s important not to assume that every teen mother became pregnant through consensual sex or irresponsible behavior. Yes, it’s important to understand and recognize that some pregnancies are the result of rapes, and that some young women are forced to carry their babies to term because of shitty barriers to contraception, Plan B, and abortion access. Maybe she was forced to carry the baby to term because of parental notification laws, or the crowds of anti-Choice protesters outside her local Planned Parenthood, or even simply because abortion is too stigmatizing or incompatible with her family’s beliefs or culture to consider.
But even if a teenage girl did become pregnant through consensual sex – even if she was irresponsible – even if she had consensual, unprotected sex with multiple partners – she still doesn’t deserve to be called a slut. Nobody deserves to be called a slut, ever, for any reason. Because there’s nothing wrong with having sex. Even when you’re young. Even when you’re not married. Even if it’s with multiple partners.
Sure, it’s important to realize that there are a myriad of different reasons why a person might become overweight. It could be the result of an illness, or a medication, or a genetic condition and no fault of her own. But it could also be a result of an eating disorder, or stress eating, or poverty, or a lack of education about nutrition. It could be because she’s too busy working 14 hours a day to shop at a grocery store and prepare healthy meals. It could also be because she loves food and doesn’t really care if she conforms to the unrealistic American beauty ideal of the size 2 supermodel. She might be happy with her body exactly how it is.
But no one deserves to be discriminated against or bullied for being fat, ever, for any reason. Even if their weight appears unhealthy, even if they just fucking love to eat hamburgers. Because fat people deserve respect, even if they’re fat because they’re lazy, even if they’re unhealthy. Because people come in all different shapes and sizes, for all sorts of reasons. Because there’s no wrong way to have a body. And because someone else’s weight is really none of your business.
Yes, it’s important to realize that sometimes people look different and sometimes they were injured while serving our country. But sometimes people look different because they were injured for some other reason. Maybe it was a car accident. Maybe it was a drunken hang-gliding accident. Maybe there was an accident at work because of lax safety standards. Maybe it wasn’t an injury, but an illness, or a condition that developed over time, or maybe they were just born that way. Maybe there’s nothing wrong with a person’s face other than the fact that it doesn’t look like the faces we see in magazines. Maybe it’s not a person’s face, but their body. Maybe they use a wheelchair or a cane. Maybe they sound different when they speak. Maybe they cannot speak, or cannot hear, or cannot see. No one deserves to be called ugly, no matter what they look like or sound like or how they came to be that way.
Though I can recognize that the meme is well-intentioned, it suggests that while some people don’t deserve to be bullied or stereotyped, other people do. Because they “brought it on themselves” by acting irresponsibly or just because they don’t have a “good excuse” for being the way they are. But nobody deserves to be stereotyped or bullied, for any reason.
When someone falls outside the norm, they become a target for bullying and stereotyping just because they’re different. And everyone is different at least some of the time. There’s no point to trying to determine who “deserves it” and who doesn’t. Because bullying and stereotyping is cruelty, and no one ever deserves that.
So if 95% of people aren’t reposting this status meme, let’s hope it’s because they agree that EVERY 15 year old mother, EVERY overweight person, and EVERY person who’s body is in some way “different,” deserves our respect and compassion.
Too big for a stroller?
Posted: May 9, 2011 Filed under: Bodies, Health | Tags: Baby transport, Childhood obesity, Health, Maggie Gyllenhaal, Obesity, Tumblr 3 Comments »
Today I discovered Walk, a new Tumblr site sharing photos of kids in strollers who are too old to be using strollers. The sentiment behind the site seems to be that kids who are old enough to walk should walk. The friend who posted it on Facebook wrote “Seriously, if your kid can walk without falling, your kid should walk without falling.” I can see how some might be annoyed by the sight of 7-11 year old squeezed into a stroller, but Walk is perhaps saying more than was intended.
As I looked through the photos, I couldn’t help but notice that a fair few of the kids in strollers were overweight. Considering that childhood obesity is a growing problem in the U.S., this may not be coincidence. According to the CDC, rates of childhood obesity have more than tripled in the past 30 years. The prevalence of obesity among children aged 6 to 11 years increased from 6.5% in 1980 to 19.6% in 2008. Childhood obesity is a serious problem because it sets kids up for a lifetime of chronic illness and health issues. It also makes kids more susceptible to bullying and fat-shaming from their peers and society at large. While the causes of childhood obesity are multifaceted and complex, one is undoubtedly a lack of physical activity.
I strongly believe that when it comes to obesity, it is unfair to put all the blame on the individual. Our society promotes and condones unhealthy eating and sedentary lifestyles in a number of ways: the fast food industry, an economy based on office jobs, car-based societies, corn subsidies, food deserts, etc. For those who are low-income, a healthy lifestyle is almost impossible considering the lack of access to safe public recreation spaces, lack of leisure time, and high costs of fresh, healthy foods.
Perhaps another way that our culture unknowingly reinforces unhealthy behaviors is through “stroller culture.” Now, I’m not saying that there’s anything inherently bad about strollers (like Maggie Gyllenhaal‘s character in Away We Go), but that perhaps we use them too often and for too long. Looking at some of the images on Walk, it seems that might be the case. What are we teaching our school-aged children when we don’t expect them to walk alongside us? If anything, we’re reinforcing the idea that walking from the parking lot to the store is an imposition, or that physical activity is separate from the experience of living every day – something we only experience at the gym or playing sports.
My mother came out to Boston to visit on Mother’s Day. We were heading from my apartment in “Camberville” into the city, and I suggested that we could avoid the 18 minute walk to the T stop by taking a bus. She gave me a lecture on how walking was part of the urban experience and part of a healthy lifestyle. At age 25, is my mom still pushing me out of the stroller?
I’m wary that Tumblr sites like this can often become places for fat-shaming (like People of Walmart) and I would hate for this to happen with Walk. Still, it is a reminder that walking is part of a healthy lifestyle for kids as well as adults.

